The TrinityP3 for Five Newsletter

TrinityP3 for FIVE Newsletter

The five essential stories of the week and why they matter

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Each week TrinityP3 curates the TrinityP3 for FIVE newsletter which gives you the five things you should read this week. The newsletter is a digest which comes every Sunday and gives you five minutes of reads to prepare you for the week ahead.

You can subscribe here or sign up to the LinkedIn version here

See previous editions below:

2025-5-25 (1)
BBC paves 10-year plan for broadcasting | Industry research discovers the obvious | Principal Media but at what cost? – May 25
2025-5-18 (1)
TrinityP3 for FIVE: Five big insights you might have missed from Cairns Crocodiles – May 18
2025-5-11 (1)
TrinityP3 for FIVE: Meta’s war on agencies? | GroupM no more? | Trump hates foreign films – May 11
20250504 (1)
TrinityP3 for FIVE: May the 4th be with you | Half misuse AI at work | Voters to Clive: Enough with the texts! | Moby gives away free music – May 4
20250427 (1)
TrinityP3 for FIVE: ING CMO calls for smarter agencies | AI radio hosts | Masculinity influencers impact mental health | Google reassembles the cookie – Apr 27
20250413 (1)
TrinityP3 for FIVE: What is ‘evil’ about principal media | Did purpose marketing drive anti-woke backlash? | The threat of the tech hypertail – Apr 13
20250406 (1)
TrinityP3 for FIVE: Trump’s Trade War: Should ‘Future Made in Australia’ apply to government advertising? | Is this the best CMO gig in Aus? – Apr 6
20250330 (1)
TrinityP3 for FIVE: Meta moves into principal media | Are we drowning in AI slop? | Influencers invade Budget lock-up | A decade of TV streaming wars – Mar 30
20250323 (1)
TrinityP3 for FIVE: Might of the Right: Bursting Media Bubbles | Coke CMO’s AI warning | Hold Cos under fire over price collusion | Marketers focus on ad tech fees – Mar 23

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Our Latest Podcast:

20250619 (1)

Managing Marketing: The Growing Influence Of Experiences

Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry.  In a world where communication channels are increasingly fragmented, engaging an audience in brand communications is becoming more challenging, so ...
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